Internet Bias in Search Results

Everyone is writing about how Internet-based business will win even in the face of a recession. It seems like I

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Written by Damon on December 30, 2008

Everyone is writing about how Internet-based business will win even in the face of a recession. It seems like I get at least one article a day about it in my feed reader. The problem is that everyone whoe blogs about Internet business is invested in its success, myself included.

I was looking for some independent information eCommerce in a recession earlier today, so I googled ecommerce recession.

eCommerce Recession SERPS

eCommerce Recession SERPS

The first page of results consists mostly of yay eCommerce pages, but I give Google credit for the #3 comScore report on an eCommerce recession. Too bad the author doesn’t know the definition of recession (hint: 2 consecutive quarters of negative growth, not 1 month).

The second page is even more revealing. Most of the posts cite the same two reports, one by Forrester Research and the other by Sandford-Bernstein. Unfortunately I couldn’t find the Bernstein report, and I didn’t feel like registering to maybe find the Forrester report.

As long as search engines use links as a ranking factor, search results for Internet-related queries are going to be biased towards pages touting the benefits of eWhatever because Internet-savvy people are the ones doing the most writing and linking and have a vested interest in promoting content that reminds them of their greatness.

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